Cong Feng 

Welcome to my website! Currently, I am the Johnson Family Foundation Chair of Business, an Associate Professor of Marketing, and the Departmental Ph.D. Program Coordinator at the School of Business Administration, University of Mississippi. I received my Ph.D. in Marketing from Syracuse University. My research has been published in (or accepted by) the Journal of the Academy of Marketing Science, Journal of Management Information Systems, Journal of Retailing, Journal of the Association for Information Systems, Journal of Public Policy & Marketing, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Personal Selling and Sales Management, INFORMS Service Science, Review of Managerial Science, Corporate Social Responsibility and Environmental Management, and Journal of Marketing Theory and Practice. I am the recipient of the 2025-2027 Isom Fellowship from the Sarah Isom Center, the 2022 & 2020 Outstanding Junior Researcher Awards from the School of Business Administration at the University of Mississippi, the sole runner-up prize for the 2017 Service Science Best Article Award from INFORMS, the All-University Doctoral Prize from Syracuse University, and the Dr. Torpey Teaching Award from the Whitman School of Management at Syracuse University.

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