Cong Feng - CV

Cong Feng

Welcome to my website! Currently, I am the Johnson Family Foundation Chair of Business, an Associate Professor of Marketing, and the Departmental Ph.D. Program Coordinator at the School of Business Administration, University of Mississippi. I received my Ph.D. in Marketing from Syracuse University. My research has been published in (or accepted by) the Journal of the Academy of Marketing Science, Journal of Management Information Systems, Journal of Retailing, Journal of the Association for Information Systems, Journal of Public Policy & Marketing, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Personal Selling and Sales Management, INFORMS Service Science, Review of Managerial Science, Corporate Social Responsibility and Environmental Management, and Journal of Marketing Theory and Practice. My work has been recognized with multiple awards, including the 2025-2027 Isom Fellowship from the Sarah Isom Center, Outstanding Junior Researcher Awards (2020, 2022) from the School of Business Administration at the University of Mississippi, Best Paper in Track from the 2025 Society for Marketing Advances Annual Conference, runner-up for the 2017 INFORMS Service Science Best Article Award, and Syracuse University's All-University Doctoral Prize and Dr. Torpey Teaching Award..

(Google Scholar) | (University Profile)

LAST UPDATED: Dec. 2025

CONTACT INFORMATION

Office: 234 Holman Hall, University, MS 38677
Email: cfeng@olemiss.edu

ACADEMIC & ADMINISTRATIVE EXPERIENCE

- University of Mississippi, School of Business Administration
  - Johnson Family Foundation Chair of Business, 2025 - Present
  - Isom Fellow, 2025 - 2027
  - Associate Professor of Marketing, 2023 - Present
  - Morris Lewis Endowed Lecturer, 2023 - 2025
  - Assistant Professor of Marketing, 2017 - 2023
  - Departmental Ph.D. Program Coordinator, 2024 - Present
  - Southern Association of Colleges and Schools Marketing BBA Assessment Coordinator, 2017 - Present
Syracuse University, Whitman School of Management
- - Lecturer of Marketing, 2015 - 2016

RESEARCH INTERESTS

- Top management teams
Empirical marketing strategy
Retailing
Sales management

EDUCATION

Ph.D. in Marketing, Whitman School of Management, Syracuse University, 2017
M.S. in Economics, College of Business and Economics, Lehigh University, 2012
B.Econ. in Finance and Banking, College of Economics, Shenzhen University, 2010

JOURNAL PUBLICATIONS

Cong Feng, Aisha Ghimire, and Kexin Xiang, Feeling the Future: AI-Enhanced Business Education. Business Horizons, accepted.
Pankaj Patel, Cong Feng, and Kexin Xiang (2025), Can Too Strong of a Corporate Culture Deter Corporate Social Performance? Evidence From Public Firms in the United States. Corporate Social Responsibility and Environmental Management, 32(5), 6786-6806. All authors contributed equally to this work and are listed in random order. [LINK]
Cong Feng, Pankaj Patel, Scott Fay, and Huigang Liang (2025), CIO Structural Power and Corporate Social Performance. Journal of the Association for Information Systems, 26(5), 1523-1456. [LINK]
Cong Feng and Kexin Xiang (2023), Structural Power of Female Executives and Retailer Profitability: A Contingent Resource-based Perspective. Journal of Business Research, 168, 114137. [LINK]
Lagnajita Chatterjee, Cong Feng, Cheryl Nakata, K. Sivakumar (2023), The Environmental Turbulence Concept in Marketing: A Look Back and a Look Ahead. Journal of Business Research, 161, 113775. Lead article. [LINK]
Cong Feng and Scott Fay (2022), An Empirical Investigation of Forward-Looking Retailer Performance Using Parking Lot Traffic Data Derived from Satellite Imagery. Journal of Retailing, 98(4), 633-646. [LINK]
Scott Fay, Cong Feng, and Pankaj Patel (2022). Staying Small, Staying Strong? Retail Store Underexpansion and Retailer Profitability. Journal of Business Research, 144, 663-678. All authors contributed equally to this work. [LINK]
Cong Feng, Scott Fay, Saim Kashmiri (2022). The Value Relevance of Descriptive R&D Intensity. Journal of Business Research, 139, 1394-1407. [LINK]
Cong Feng, Pankaj Patel, and Scott Fay (2021). The Value of the Structural Power of the Chief Information Officer in Enhancing Forward-Looking Firm Performance. Journal of Management Information Systems, 38(3), 765-797. All authors contributed equally to this work. [LINK]
Pankaj Patel, Cong Feng, Maria João Guedes (2021). Marketing Capability and New Venture Survival: The Role of Marketing Myopia. Industrial Marketing Management, 93, 307-326. The first two authors contributed equally to this work. [LINK]
Cong Feng, Jiong Sun, Yiwei Fang, and Iftekhar Hasan (2021). Executives with Customer Experience and Firm Performance in the B2B Context. European Journal of Marketing, 55(7), 1805-1840. [LINK]
Cong Feng and Scott Fay (2021). Chief Stores Officer and Retailer Performance. Journal of Retailing and Consumer Services, 58, article number 102321. [LINK]
Barry Babin, Cong Feng, and Adilson Borges (2021). As the Wheel Turns Toward the Future of Retailing. Journal of Marketing Theory and Practice (Invited Peer-reviewed Commentary), 29(1), 78-91. [LINK]
Pankaj Patel and Cong Feng (2021). LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability. Journal of Public Policy & Marketing, 40(1), 7-26. Lead Article. The first two authors contributed equally to this work. [LINK]
Cong Feng, Scott Fay, Kexin Xiang (2021). When Do We Need Higher Educated Salespeople? The Role of Work Experience. Review of Managerial Science, 15, 1391–1429. All authors contributed equally to this work. [LINK]
Cong Feng, Pankaj Patel, and K. Sivakumar (2020). Chief Global Officers, Geographical Sales Dispersion, and Firm Performance. Journal of Business Research, 121, 58-72. The first two authors contributed equally to this work. [LINK]
Cong Feng and Scott Fay (2020). Store Closings and Retailer Profitability: A Contingency Perspective. Journal of Retailing, 96(3), 411–433. [LINK]
Cong Feng, Pankaj Patel, and Kexin Xiang (2020). The Well-trodden Path: Complementing Market and Entrepreneurial Orientation with a Strategic Emphasis to Influence IPO Survival in the United States. Journal of Business Research, 110, 370-385. The first two authors contributed equally to this work. [LINK]
K. Sivakumar and Cong Feng (2019). Patterns of Product Improvements and Customer Response. Journal of Business Research, 104, 27-43. [LINK]
Cong Feng and K. Sivakumar (2016). The Role of Collaboration in Service Innovation across Manufacturing and Service Sectors. INFORMS Service Science, 8(3), 263-281. [LINK]
- Sole runner-up, 2017 INFORMS Service Science Best Article Award
- Finalist, 2015 INFORMS Service Science Section Best Student Paper Award]
Cong Feng and Scott Fay (2016). Inferring Salesperson Capability Using Stochastic Frontier Analysis. Journal of Personal Selling & Sales Management (Special Section on Sales Research Methodology), 36(3), 294-306. [LINK]
Cong Feng, Scott Fay, and K. Sivakumar (2016). Overbidding in Electronic Auctions: Factors Influencing the Propensity to Overbid and the Magnitude of Overbidding. Journal of the Academy of Marketing Science, 44(2), 241-260. [LINK]
Scott Fay, Jinhong Xie, and Cong Feng (2015). The Effect of Probabilistic Selling on the Optimal Product Mix. Journal of Retailing, 91(3), 451-467. [LINK]

TEACHING

Undergraduate

Marketing Policy and Strategy, University of Mississippi, Fall 2017 - Present
Retailing and E-Commerce, University of Mississippi, Winter 2023, 2024, 2025
Principles of Marketing
- - University of Mississippi, Summer 2022, 2023, 2024, 2025
  - Syracuse University, Spring 2015, Spring 2016, Fall 2016
Integrated Core Recitation (Teaching Assistant), Syracuse University, Fall 2012, Spring 2013, Fall 2013, Spring 2014

Graduate

- Doctoral Seminar in Marketing (Guest Lecturer), Syracuse University, Fall 2015

HONORS & AWARDS

Best Paper in Track, Society for Marketing Advances (SMA) Annual Conference, 2025
Johnson Family Foundation Endowed Chair of Business, School of Business Administration, University of Mississippi, 2025-Present
Faculty Grant, Office for Research and Economic Development, University of Mississippi, 2024-2025
Isom Fellow, Sarah Isom Center, University of Mississippi, 2025-2027 (Competitive 2-year fellowship for gender-related research)
Morris Lewis Endowed Lectureship, School of Business Administration, University of Mississippi, 2023-2025
Outstanding Junior Researcher of the Year, School of Business Administration, University of Mississippi, 2022
Outstanding Junior Researcher of the Year, School of Business Administration, University of Mississippi, 2020
Runner-up, INFORMS Service Science Best Article Award, 2017
All-University Doctoral Prize, Syracuse University, 2017
Dr. Torpey Teaching Award, Whitman School of Management, Syracuse University, 2017
Fellow, AMA-Sheth Doctoral Consortium, University of Notre Dame, 2016
Finalist, INFORMS Service Science Best Student Paper Award, 2015
Fellow, ISMS Doctoral Consortium, Johns Hopkins University, 2015
Student Fellow, Columbia-Duke-UCLA Workshop on Quantitative Marketing, 2013
Doctoral Scholarship, Whitman School of Management, Syracuse University, 2012-2017
Research Assistantship, College of Business and Economics, Lehigh University, 2011-2012
First Prize Academic Award, College of Economics, Shenzhen University, 2008
Excellence Award for Arts and Sports, College of Economics, Shenzhen University, 2008
Excellence Award for Social Work, College of Economics, Shenzhen University, 2007

FORMER PH.D. STUDENTS

Chair/Co-Chair

Aisha Ghimire (2024, Initial Placement: University of Southern Mississippi)
Jasmine Parajuli (2023, Initial Placement: Southern Arkansas University)

Committee Member

Emma Galvan (2024, Initial Placement: Georgia Southern University)
Ashley Morgan (2020, Initial Placement: West Texas A&M University)

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